PPC (Pay Per Click) is a paid search that is conducted on a search engine for progressive search results.There has been numerous arguments and comparisions between the performance of SEO and PPC as to which is better.Typically, search engine optimization specialist may be busy with content, page titles and links (internal and inbound). Paid search professionals monitor bid amounts, tinker with ad copy and revise landing pages.But If these professional from their respective fields combine together then the entire community of SEO and PPC activists will benefit to a great extent if the following operations are performed successfully.
1)Analyze and then share your keyword research. The research should be conducted with specific keyword tools.
2)Share and keep a tally of creative copy of search produced.
3)Keep a constant comparative study of pages downloaded from the net.
4)Take a joint decision as to when a natural ranking is high enough for a PPC ad that has a warrant.
5)There is an important aspect in SEO called Link Exchange. Sites submit their url in link directories to exchange links with websites. But on a common basis sites from one category are not allowed to exchange links with sites from another category. This is where PPC comes into play.
SELECT AND ADJUST YOUR KEYWORDS PROPERLY
The next important thing one has to keep in mind the keywords that one is putting for his website. Proper keyword selection will always provide good search results for your website. Want to increase traffic, build credibility, improve your search engine rankings and get people talking about your business–at no cost? Then open up your word processor, and start writing. By determining your best search keywords, writing an article that includes those keywords and getting it distributed online, you’ll be putting yourself on the radar of people looking for what you provide.
Write a keyword-rich article that relates to what you sell, then give it away to other sites–for free. Believe it or not, this is one of the best ways to drive a steady stream of eager customers to your site.Keyword selection is everything and it’s healthy and practical to revise strategic keyword SEO or PPC experts can offer a fresh perspective based on the search behavior trends they’re studying.
BE CAREFUL ABOUT YOUR LANDING PAGES.
With landing pages, it’s important to be careful because the SEO rules don’t apply to PPC. Depending on how the page is coded and where the copy is placed, a PPC campaign can generate great results based on the traffic that is purchased. PPC possess the potential to give site owners the most precise targeting at subsidary rates, but putting SEO on the backfoot while you work on your PPC campaigns may be a bit risky. Remember, optimizing your PPC campaigns won’t help tell your customers what your site is about or what services or products you are throwing up. If your site is poorly optimized and poorly designed, why would you want to attract visitors to it in the first place?
By using PPC you can help users become more familiar with your web site. Once these users become use to seeing your web site they will stick around. Plus, the more often that visitors come to your site, the better the Search Engines will like your site. This is one of the many reasons why it is so important to try to get as many people as possible to visit your site.
The 2 major Search Engine marketing strategies that exist today are SEO (search engine optimization) and PPC (pay-per-click). You should know and understand that these two methods are very different from one another. This will help you to be better enabled to decide which one is right for you and your web site. Of course, part of this decision will depend upon what your web site is like. Nevertheless, it is still important to understand what PPC advertising is. Once you have conducted a thorough analysis of both SEO and PPC you come up with an idea as to which one will be the best format for optimization of your website on major search engines.